In the globe where tech CEOs usually keep meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a route that few dare to tread. Because the co-founder and CEO of Scentbird, one of the primary fragrance membership solutions in North The us, Mariya has established herself for being a ahead-considering business enterprise chief. But outside of her achievement in the corporate entire world, she has also emerged being a spiritual information and intuitive teacher, a change she shares overtly through her YouTube channel, “This is often Mariya.”
This convergence of commerce and cosmic consciousness tends to make Mariya Nurislamova Among the most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Constructing Scentbird: A Fragrance Disruptor
Mariya’s business occupation took flight in 2014 when she co-Established Scentbird, a company designed to make designer fragrances a lot more accessible through a every month membership product. Modeled soon after Netflix, but for perfume enthusiasts, Scentbird swiftly became a go-to platform for fragrance discovery. Less than her leadership, the corporate grew to serve above seven hundred,000 subscribers, presenting entry to a lot more than 800 fragrances from important global brands.
With a powerful Basis in brand approach, source chain logistics, and marketing, Mariya efficiently attracted enterprise capital, participated in the Y Combinator accelerator, and served Scentbird scale into a $100M+ earnings corporation. She afterwards expanded her portfolio with Deck of Scarlet, a magnificence manufacturer, and Drift, an automobile fragrance business.
But whilst her name within the startup entire world was soaring, Mariya was quietly undergoing a spiritual transformation that could before long spill into the general public eye.
The Awakening: A Change to Spirituality
Around 2018, Mariya expert what she called a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Electricity do the job, meditation, and intuitive channeling. As she deepened her spiritual observe, she began developing content that will help Other individuals check out their own personal consciousness, finally launching her YouTube channel “This is often Mariya.”
The channel, which now has above one hundred,000 subscribers, options a wide range of information—guided meditations, soul therapeutic approaches, chakra do the job, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply personalized. She invites her viewers to attach with them selves, the divine, plus the unseen energies that shape our day-to-day lives.
Her followers generally explain her information as transformative, and she has cultivated a deeply faithful spiritual audience by reliable engagement and authenticity.
Controversy with the Crossroads of Identity
While several have embraced Mariya’s dual identity, Other folks have elevated eyebrows—notably as her metaphysical beliefs became more publicly visible. In 2024, a characteristic because of the Organization of Manner spotlighted the tension among her roles being a tech CEO and a spiritual teacher.
A few of Mariya’s statements—for instance remarks on alternative healing, extraterrestrial beings, and controversial views on historic figures—sparked backlash from consumers, influencers, and in many cases previous collaborators. Various natural beauty influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social media forums debated the appropriateness of her beliefs in relation to her Management situation in a very mainstream model.
In response, Mariya clarified that her spiritual teachings are private and provided under her first identify only, deliberately separated from her professional id. Nonetheless the controversy opened up a broader dialogue about irrespective of whether general public figures can—or really should—compartmentalize their beliefs from the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst lots of founders try to maintain a picture of neutrality, she has picked to point out up as her entire self. This degree of transparency can be both magnetic and polarizing.
On a person hand, her authenticity is refreshing. She delivers psychological intelligence and mindfulness to an sector often centered entirely on scale and technique. On the opposite, her outspokenness about spiritual subject areas invitations scrutiny, especially in an era when on the net material can speedily go viral and provoke strong reactions.
Nevertheless, Mariya’s technique speaks to a further cultural change. As more and more people take a look at wellness, consciousness, and private enhancement, figures like her—who bridge the spiritual and material worlds—might develop into additional common, not considerably less.
Businesswoman. Mystic. Influencer.
Along with managing her firms and YouTube channel, Mariya has created an ecosystem of spiritual offerings. She hosts retreats, delivers private channeling classes, sells spiritual instruments, and has even published a book titled seventy two Keys to Manifestation. She’s fundamentally made a parallel scentbird ceo company from the spiritual Place—totally different from her part at Scentbird, however just as structured and scalable.
Her spiritual model, like her splendor model, is global, polished, and knowledge-pushed. It’s crystal clear that Mariya applies the same degree of emphasis and creative imagination to both of those spheres of her life. Irrespective of whether top a group of developers or channeling divine Strength for your guided meditation, she provides with clarity and conviction.
The Road In advance
Mariya Nurislamova’s journey raises important questions on id, Management, and community daily life. Can a tech CEO also be a mystic? Ought to organization leaders share their personalized beliefs with the public? What comes about when All those beliefs problem conventional norms?
Whatever the answers, Mariya carries on to wander her path unapologetically. She signifies a new generation of entrepreneurs—types who aren’t worried to get complicated, spiritual, and multidimensional. Her boldness could possibly Expense her some partnerships, but Additionally, it earns her admiration from individuals that value fact about conformity.
Eventually, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what it means for being full.
Mariya Nurislamova life within the intersection of logic and instinct, business and spirit, Management and vulnerability. Her Tale is really a bold testomony to residing authentically, even if that authenticity comes with possibility. As she proceeds to broaden her dual empire—equally earthly and cosmic—she invitations us all to contemplate what it means to lead with soul.
Whether or not the thing is her as being a visionary or even a provocateur, another thing is for certain: Mariya Nurislamova is just not scared to break the mould.